Post by account_disabled on Jan 6, 2024 8:10:55 GMT
A year ago and under the motto #HairHasNoGender ("Hair has no gender"), Pantene launched a film about the importance of hair and acceptance through different stories. So, the brand set out to create with the DressCode Project a network of hair salons where transgender people could feel truly safe and comfortable . Now, the brand is once again launching a second wave in order to continue supporting and giving visibility to the trans community. A study conducted by Pantene in the United States revealed that 44% of LGBTQ people feel they cannot return home with their true identity . For this reason, on this occasion Pantene focuses on the importance of feeling supported by family to freely and safely develop your identity. This year's campaign has the collaboration of different trans ambassadors such as Ángela Ponce at the national level, the Italian/Brazilian Lea T , the British Travis Alabanza , the Canadian Vivek Shraya and the Swedish Johanna . The company also collaborates again with the December 26 Foundation, the Corta Cabeza salons and Kohlschool to carry out the second professional initiation course .
Due to the situation caused by COVID-19, the brand remembers that trans people need this type of help more than ever, since the demand in the Ámbar Project, based on socio-labor insertion Phone Number List aimed at trans people in the Community of Madrid, has increased 150% for support in the search. In addition, Pantene will once again offer several students on the course internships as a beauty consultant at El Corte Inglés. At an international level, it will continue its collaboration with the DressCode Project founded by hairstylist Kristin Rankin and which trains stylists in the United States in genderless haircuts in order to create safer and more inclusive spaces. If you do not see the embedded video correctly, click here. Pantene's international spot, under the hashtag #YourHairYourDream, features testimonies from the brand's ambassadors in different countries and some of their families . «I will never forget the promise I made to myself the day I gathered my family to tell them I was transgender.
My sister hugged me to tell me that she would never be alone again. Unfortunately for us transgender people, being loved is still a privilege,” says Lea T. With its international campaign “Hair has no gender” launched in 2019, Pantene managed to give visibility to the trans community and focus on the power that hair has for these people when it comes to reflecting their true identity . In Spain, the campaign was present in print, online, television and radio. At the local level, together with the December 26 Foundation, the company carried out a professional initiation course in hairdressing, aesthetics and fashion aimed at providing an opportunity to the community in its reintegration into the workforce . Alexa Useni, a trans woman of Cameroonian origin, was one of the students in the training developed by the Foundation together with Pantene, Corta Cabeza and Workshop Experience, and was soon hired by the Corta Cabeza salons. "Our challenge as a brand is to satisfy the needs of all people , regardless of hair type, age and gender," says Pantene.
Due to the situation caused by COVID-19, the brand remembers that trans people need this type of help more than ever, since the demand in the Ámbar Project, based on socio-labor insertion Phone Number List aimed at trans people in the Community of Madrid, has increased 150% for support in the search. In addition, Pantene will once again offer several students on the course internships as a beauty consultant at El Corte Inglés. At an international level, it will continue its collaboration with the DressCode Project founded by hairstylist Kristin Rankin and which trains stylists in the United States in genderless haircuts in order to create safer and more inclusive spaces. If you do not see the embedded video correctly, click here. Pantene's international spot, under the hashtag #YourHairYourDream, features testimonies from the brand's ambassadors in different countries and some of their families . «I will never forget the promise I made to myself the day I gathered my family to tell them I was transgender.
My sister hugged me to tell me that she would never be alone again. Unfortunately for us transgender people, being loved is still a privilege,” says Lea T. With its international campaign “Hair has no gender” launched in 2019, Pantene managed to give visibility to the trans community and focus on the power that hair has for these people when it comes to reflecting their true identity . In Spain, the campaign was present in print, online, television and radio. At the local level, together with the December 26 Foundation, the company carried out a professional initiation course in hairdressing, aesthetics and fashion aimed at providing an opportunity to the community in its reintegration into the workforce . Alexa Useni, a trans woman of Cameroonian origin, was one of the students in the training developed by the Foundation together with Pantene, Corta Cabeza and Workshop Experience, and was soon hired by the Corta Cabeza salons. "Our challenge as a brand is to satisfy the needs of all people , regardless of hair type, age and gender," says Pantene.