Post by account_disabled on Jan 9, 2024 5:53:28 GMT
It seems like a classic horror short film, but it gives voice to a terrible reality that has nothing to do with fiction and in which many children are forced to live. "Oscuro Silencio" is a piece lasting more than 5 minutes that World Vision Guatemala, together with d4 McCann, has launched to give a voice to children who suffer sexual abuse . The figures are shocking. The Institute of Forensic Sciences of Guatemala carried out more than 9,000 evaluations for child sexual abuse last year, and dozens of them corresponded to children under 1 year old . On the occasion of Children's Day in the country, the organization has launched this visibility campaign that seeks to raise funds to accompany the victims and provide them with well-being and support in their legal processes through the . If you do not see the embedded video correctly, click here.
90% of these situations occur in the homes of those who have been affected. Despite how terrible this panorama is, it is difficult to open conversations about the matter. We believe Email Data that this formula proposes something new that will allow us to advance in an important way to better support local children ," explains Ana Meléndez, Director of Communications and Marketing at World Vision Guatemala. Ricardo Mendoza, Chief Creative Officer of the agency, points out that "in the search for a truth well told as our motto says, Ana, our Planning Director, stated that this situation literally 'is a horror'. That triggered the idea, we found that people do not want to see information, they want to consume content and that is what they search inside and outside their networks consistently and day by day .
This perspective led us to work beyond advertising, taking us to horror as a genre, creating a suspense short that in some way portrayed the problem and generated significant emotion in the audience. With the production of the Uruguayan company SKA Films , the idea arrived at the Navarra International Film Festival (Spain), where it received positive comments during its premiere last month. The campaign, launched just a few days ago, has been seen by 3,000 people . Data sheet: Campaign: Oscuro Silencio Client: World Vision Guatemala Agency: d4McCann CCO: Ricardo Mendoza Head of Planning: Ana Ángel Account manager d4McCann: Daniela Molina Art Director: Daniela Escalón Imbers Francisco Chun Creative designer Ana Sofía Chavez account executive Massiel Catalan Digital account executive Production: Ska Films de Uruguay SKA Films Uruguay Executive producer: Ignacio Juansolo Director: Nacho Benedetti.
90% of these situations occur in the homes of those who have been affected. Despite how terrible this panorama is, it is difficult to open conversations about the matter. We believe Email Data that this formula proposes something new that will allow us to advance in an important way to better support local children ," explains Ana Meléndez, Director of Communications and Marketing at World Vision Guatemala. Ricardo Mendoza, Chief Creative Officer of the agency, points out that "in the search for a truth well told as our motto says, Ana, our Planning Director, stated that this situation literally 'is a horror'. That triggered the idea, we found that people do not want to see information, they want to consume content and that is what they search inside and outside their networks consistently and day by day .
This perspective led us to work beyond advertising, taking us to horror as a genre, creating a suspense short that in some way portrayed the problem and generated significant emotion in the audience. With the production of the Uruguayan company SKA Films , the idea arrived at the Navarra International Film Festival (Spain), where it received positive comments during its premiere last month. The campaign, launched just a few days ago, has been seen by 3,000 people . Data sheet: Campaign: Oscuro Silencio Client: World Vision Guatemala Agency: d4McCann CCO: Ricardo Mendoza Head of Planning: Ana Ángel Account manager d4McCann: Daniela Molina Art Director: Daniela Escalón Imbers Francisco Chun Creative designer Ana Sofía Chavez account executive Massiel Catalan Digital account executive Production: Ska Films de Uruguay SKA Films Uruguay Executive producer: Ignacio Juansolo Director: Nacho Benedetti.