Post by account_disabled on Mar 7, 2024 8:58:37 GMT
Lead generation Italy: what are the trends of 2020 ? This year has been profoundly affected by the Covid-19 emergency. In particular, the lockdown had heavy repercussions on the operational continuity of companies which had to deal with different ways of working, selling and ultimately doing business. The main and most obvious trend was a decisive shift towards digital . In fact, during the lockdown period, while the majority of the population was forced to stay at home, the internet became the center of attention more than ever. For brands it was necessary to increase investments in digital to exploit what at that time was essentially the only channel to reach their users.
As can be easily understood, the first sector to grow was that of Germany Phone Number eCommerce. Suffice it to say that according to Netcomm estimates , this year in Italy there were 1.3 million new digital shoppers , i.e. consumers who started buying online precisely because of the Covid emergency. New scenarios have opened up not only with regards to direct sales, but also in the field of lead generation. The difficulties due to the limited possibilities of movement and the suppression of events have led to the emergence of new trends and consolidated others. Let's see together the direction taken by lead generation in Italy this year. 1. Lead generation Italy, the trends: events become digital One of the main sources for lead generation in Italy and abroad, especially for those involved in B2B, are events. Industry fairs, conferences and seminars are the ideal time to network and identify new potential partners.
For many companies, the resources and time invested to best manage their presence at a trade fair are huge. Due to the coronavirus, this year all events have been canceled or postponed. This is the driving force that has naturally led many events, from the Netcomm Forum to the International Book Fair, to offer the public a completely digital edition . Furthermore, there were also many companies that, seeing the lack of opportunities to collect new contacts at the fair, chose different tools for lead generation such as webinars . This is an excellent way to generate qualified leads: by offering high-quality training content, you attract buyers who are potentially very interested in the product or service in question.
As can be easily understood, the first sector to grow was that of Germany Phone Number eCommerce. Suffice it to say that according to Netcomm estimates , this year in Italy there were 1.3 million new digital shoppers , i.e. consumers who started buying online precisely because of the Covid emergency. New scenarios have opened up not only with regards to direct sales, but also in the field of lead generation. The difficulties due to the limited possibilities of movement and the suppression of events have led to the emergence of new trends and consolidated others. Let's see together the direction taken by lead generation in Italy this year. 1. Lead generation Italy, the trends: events become digital One of the main sources for lead generation in Italy and abroad, especially for those involved in B2B, are events. Industry fairs, conferences and seminars are the ideal time to network and identify new potential partners.
For many companies, the resources and time invested to best manage their presence at a trade fair are huge. Due to the coronavirus, this year all events have been canceled or postponed. This is the driving force that has naturally led many events, from the Netcomm Forum to the International Book Fair, to offer the public a completely digital edition . Furthermore, there were also many companies that, seeing the lack of opportunities to collect new contacts at the fair, chose different tools for lead generation such as webinars . This is an excellent way to generate qualified leads: by offering high-quality training content, you attract buyers who are potentially very interested in the product or service in question.